WBZD-FM (“STATION”) AND wbzd.com (“WEBSITE”)
PRIVACY POLICY

Last updated: January 2, 2014

What this Privacy Policy Covers

Your privacy is important to us. Because we may gather certain types of personally identifiable information, including, but not limited to, name, contact information, date of birth, and gender (“Personal Information”), from users of the Website and services offered by this Website (individually each a “WBZD-FM Internet Service” and collectively “WBZD-FM Internet Services”), we feel you should know how we may collect, use, disclose, manage, and store the Personal Information that you provide us. Accordingly, this policy (the “Privacy Policy”) covers how WBZD-FM treats Personal Information that we collect via this Website or WBZD-FM Internet Services.

This Privacy Policy applies only to WBZD-FM’s online collection of Personal Information via this Website and WBZD-FM Internet Services. This Policy does not govern WBZD-FM’s offline collection of Personal Information (including in connection with the over-the-air broadcast operations of WBZD-FM) or any collection of personal information, online or offline, by WBZD-FM’s corporate parent(s), affiliates, or any other company, unless specifically stated.  Likewise, this policy does not govern WBZD-FM’s presence on third-party social networking sites or any mobile applications not offered for download on this Website.  This Privacy Policy does not apply to the practices of companies that are not owned or controlled by WBZD-FM.  

Additionally, certain areas of the Website and WBZD-FM Internet Services, including, without limitation, certain contests, may be governed by additional terms (“Additional Terms”) presented in conjunction with those areas and services.  Additional Terms and the Privacy Policy apply equally, except that, in the event of an irreconcilable inconsistency, Additional Terms will control.

 This Privacy Policy is incorporated by reference into the Website’s Terms of Use (the “Terms of Use”).

Protection and Privacy of Children

Neither this Website nor any WBZD-FM Internet Service is directed to children younger than 13 years old. We do not knowingly collect, use, store, or disclose the Personal Information of any person under the age of 13. When a user discloses Personal Information on the Website or with respect to any WBZD-FM Internet Service, he or she is representing his or her age as at least 13 years of age.  If you are the parent or legal guardian of a child under 13 who may have registered in the Loyal Listeners Club (see below) or otherwise provided his or her Personal Information, please contact us as described below.  

Loyal Listeners Club

You can register for the Loyal Listeners Club via the Website. To become a member of the Loyal Listeners Club, you may be required to provide certain Personal Information, including, but not limited to, first and last name, email address, age, gender, and zip code.  We may request additional information about you, your interests and opinions. 

WBZD-FMmay retain whatever information you submit.  We may use your Personal Information for operational and business purposes, including, but not limited to, learning how we can improve our Station and Website, letting you know about offers from the Station and our partners that may be of interest to you, and developing new services and features. Additionally, we may share your Personal Information with our corporate parents and affiliates for business reasons.

Once you are registered in the Loyal Listeners Club, you may receive emails or other communications from WBZD-FM concerning programming, upcoming events and contests, the Website, WBZD-FM Internet Services, offers from WBZD-FM or its partners,and similar Station- and Website-related information (“Loyal Listeners Club Emails”).  You may also receive SMS text messages on your mobile phone containing similar information (“Loyal Listeners Club Texts”).  WBZD-FM itself charges no fee in connection with the Loyal Listeners Club Emails or Loyal Listeners Club Texts.  Your use of these services could result, however, in charges from your service provider(s). You are responsible for all such charges, and you agree that WBZD-FM is not responsible for any such charges. Loyal Listeners Club members are sometimes automatically registered for online contests as well.  We reserve the right to terminate membership in the Loyal Listeners Club at our sole discretion, with any reason or no reason, with or without notice to you.

Loyal Listeners Club Emails will contain a link that you can use to removeyourself from theLoyal Listeners Club.  When you remove yourself from theLoyal Listeners Club, we will no longer send you Loyal Listeners ClubEmails orLoyal Listeners Club Texts.  Please note, however, that removing yourself from the Loyal Listeners Clubdoes not necessarily result in the deletion of all your Personal Information from our records.

As part of the Loyal Listeners Club registration process, you will obtain a username and password, which you can use to review and update some Personal Information you have provided us.  You will also be able to remove yourself from the Loyal Listeners Club.   During the registration process, you may also be presented with an option to "opt in" to National and/or Regional content Emails based on your interests. These Emails originate from a third party partner and WBZD-FM is not responsible for the frequency or content of these Emails. All Loyal Listeners Club Emails also will contain links that you can use, along with your username and password, to review and update some Personal Information you have provided us or to remove yourself from the Loyal Listeners Club.

Because your username and password provide access to your Personal Information, you should not share them with others.  If you have any questions about your Loyal Listeners Club membership, you may contact us using the information at the bottom of this Privacy Policy.

Online Contests

WBZD-FM may collect Personal Information from you in connection with various WBZD-FM contests (“Contests”).  

In some cases, you may be required to register for the Loyal Listeners Club in order to participate in the Contest.  Our treatment and use of Personal Information submitted in connection with Contests requiring registration in the Loyal Listeners Club will be governed by this Privacy Policy.

Some Contests do not require registration in the Loyal Listeners Club.  Our treatment and use of Personal Information submitted in connection with such Contests will be governed by our General Contest Rules, as modified by each contest’s specific rules (collectively, “Contest Rules”). Contest Rules will be clearly referenced in the portion of the Website used to collect Personal Information in connection with each Contest.  Contest Rules may contain Additional Terms which differ from the terms of this Privacy Policy.  Additional Terms and this Privacy Policy shall apply equally. In the event of an irreconcilable inconsistency between the Additional Terms and the Privacy Policy, the Additional Terms shall control.  Accordingly, you should review the Contest Rules and any Additional Terms before submitting your Personal Information to us in connection with a Contest.        

Other Website and WBZD-FM Internet Service Features

Other features of the Website andWBZD-FM Internet Services may require you to submit Personal Information.  WBZD-FM may use this information to provide service, communicate with you or improve our offerings.

Like other websites, this Website collects non-personally identifying information about your visit, such as the IP address of your computer, the date and time of your visit, and the kind of browser you are using.  Such anonymous data allow us to monitor the performance of our Website, diagnose problems and make improvements. 

Other Disclosures of Personal Information

WBZD-FM may additionally disclose aggregate data concerning the use of this Website and your Personal Information in the following circumstances:

  • To any direct or indirect affiliate of Backyard Broadcasting, LLC.
  • Pursuant to this Website’s Terms of Use or Privacy Policy.
  • To defend the property and/or rights of WBZD-FM, the Website, our corporate parent(s) and/or our affiliate(s).
  • At our complete discretion, when we believe it is justifiable to investigate, prevent, or take action regarding illegal or harmful activities, suspected fraud, or threats to the safety, security, and/or welfare of users, employees, any other person or property.
  • With our agents, advisors, and partners for the foregoing reasons and/or for other legitimate business purposes, including, but not limited to reviewing the performance of WBZD-FM, the Website or WBZD-FM Internet Services and making improvements; and letting you know about offers from us or our partners that may be of particular interest..
  • As compelled or authorized by applicable law or in connection with legal proceedings.
  • To a new and/or successor entity, in the event that WBZD-FM is acquired by, transferred to, or merged with another company, in whole or in part. 

While it has not been our regular practice to do so, we reserve the right to sell or rent Personal Information that we collect to third-parties. Moreover, from to time, we may share aggregated, anonymous data about Website and WBZD-FM Internet Service users with third-parties, or we may use such information internally. Such information does not contain specific Personal Information about any one visitor.

Use of Cookies, Image Tags, and Similar Technologies

Like many websites, this Website and related WBZD-FM Internet Services use cookies, image tags, and similar technologies. A cookie is a small text file containing a unique identification number that is stored on your computer.  Image tags (also called web beacons, web bugs, clear GIFs or single-pixel GIFs), which work in conjunction with cookies, are small image files that may be located on select pages of our Website, within web-based emails that we may send or that may be associated with WBZD-FM Internet Services.  

These tools allow our Website to remember you when you visit the site and are necessary for quick and efficient access to the Website and WBZD-FM Internet Services, such as membership clubs, awards programs and contests. Cookies and image tags make the Website easier for you to use, help us administer and improve the Website,  and enhance current offerings. 

We may use the Adobe® Flash®Player to provide special content, such as streaming audio,video and certain animations.  The Adobe® Flash®Player (and other similar applications) use technologies similar to browser cookies to remember settings, preferences and usage; however, Adobe® Flash®Cookies are not generally managed through your web browser.  You can access Flash®management tools directly from Adobe’s website.

We may share the information we receive from your browser, Adobe® Flash®and other cookies and image tags with third-parties and our advertisers.  Such information does not itself contain Personal Information about any visitor.

You may choose to have your computer warn you each time a cookie or image tag is being sent, or you can choose to turn off all such devices. This is done through your browser on your computer by turning off the setting that allows it to accept third-party cookies. If you turn cookies off in this manner, you could lose access to many Website and WBZD-FM Internet Services or they may not function properly. 

Third-party Advertisements and Links

Except as set forth in this Privacy Policy, WBZD-FMdoes not provide Personal Information collected through the Website to third-parties.

This Website and WBZD-FM Internet Services may contain advertisements provided by third-parties. Often, these third-party advertisers employ cookies (including Adobe Flash Cookies), image tags and similar technologies to measure advertising effectiveness. You should be aware that different rules might apply to the collection, storage, use and disclosure of your information by third-parties in connection with their advertisements, promotions and other websites you encounter on the Internet. The activities of such third-parties are controlled by those third-parties, not by us, even if we have relationships with those third-parties and even if their advertisements appear on our Website. Accordingly, the collection, use, and disclosure of Personal Information by third-parties is governed by the privacy policies of those third-parties, not this Privacy Policy.  If you have questions or concerns about how third-parties collect, store, use and disclose Personal Information, we encourage you to investigate and ask questions directly of them.

Similarly, the Website and WBZD-FM Internet Services may include links and/or references to websites operated by, or services provided by, third-parties. When you click on one of these links and are redirected to a third-party website and/or retrieve content from a third-party, your use of that third-party website, including the provision of Personal Information via the third-party website or to the third-party, is governed by the privacy policy of that third-party website, not this Privacy Policy.  We encourage users to be mindful when they are visiting third-party websites and to review the privacy policies of those third-party websites before submitting any Personal Information.

Security and Confidentiality

We implement features reasonably designed to protect the security of the Personal Information that we collect from you.  We cannot, however, guaranty the security of your Personal Information, even where access to some portions of our Website are password protected.

Further, this Website, like many Internet websites, collects Personal Information via unsecured transmission.  Please note that when users transmit Personal Information over an unsecured Internet connection, WBZD-FM is not responsible for the security of that transmission, and that the information you transmit might be copied or intercepted by unknown third-parties. Therefore, you understand, acknowledge, and agree that you transmit Personal Information over this Website at your own risk.

Contact

If you have questions concerning this Privacy Policy and/or the Website, you may send them by e-mail to Dan Farr. You must send any official correspondence via postal mail to:

Ted Minier

Attn: wbzd.com

1685 Four Mile Drive

Williamsport, PA 17701

 

© 2014 Backyard Broadcasting PA, LLC.